Legally Enlightened With Lisa Fraley

One of the biggest worries of business owners that someone will come along and copy or steal your work and try to claim it as their own. When you run a business, you create all kinds of things that run the risk of being copied—everything from website pages, sales pages, program guides, course modules, videos, audio recordings, PDFs, products, ebooks, to your business name or program name, and more!   If someone swipes or copies your program content, website design or even your trademarked brand, it can be disheartening, infuriating, and deflating when this happens. But, you do have options on the legal front to protect your work. It’s important to understand WHEN you should send a Cease and Desist Letter and what you need to do BEFORE you send it.   In this episode Lisa shares: 3 important times to send a Cease and Desist Letter 3 steps to take when you use a Cease and Desist Letter, especially BEFORE you send it How to create strong legal boundaries and policies to honor your work Why Lisa associates Cease