She Makes Magic: The Podcast Series

Today, a conversation with Kelley Sheenan, founder of the delightful Australian eco fashion and lifestyle magazine, Peppermint. It was while pregnant with her son that Kelley first began to take an interest in sustainable fashion. That curiosity eventually grew into an all-consuming obsession that turned her life upside-down. Back then, Kelley was moderately happy working as a graphic designer and selling clothing at local markets in New Zealand. Then, someone mentioned green cotton. What does that even mean, she wondered? After moving to Australia, and trying her hand at everything from selling car batteries to telemarketing for charities, Kelley decided to launch a sustainable fashion magazine. Friends told her she was crazy. Print was dead, they said. Besides, it was 2008 and the world was in the grip of financial crisis – a terrible time to launch a new business. Still, Kelley would not be dissuaded. She was driven by a burning desire, a feeling that she just had to pursue this, no matter what. In this po