Hooked On Startups

In this episode I chat with Gavin McGarry, CEO of Jumpwire Media, and we explore the important tricks, tips and tactics that you’ll need to know in order to build an effective social media presence. Gavin is a self-confessed human behavior aficionado, crowd dynamics specialist, data hound, cyclist, and percussionist. Gavin’s also the founder and CEO of Jumpwire media which is based in LA and has been recognised as one of the top ten most innovative companies in media with clients that include Coca Cola, AMC, Yahoo, and Sony Pictures. Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol. 1:15 - Information on Gavin’s background and Jumpwire Media. 2:06 - Gavin’s perspective on whether social media is a form of advertising or marketing. 3:11 - Understanding the human behaviors behind social media and some of the shifts in marketing over the years. 6:14 - Competing with the algor