Hooked On Startups

Today’s buyers are crazy-busy and ultra-savvy, which means yesterday’s sales strategies fall flat and leave your salespeople easily forgettable.  How can you stand out with new competitors and new technologies disrupting the marketplace every day?  In this episode I chat with John Livesay – an international sales and marketing speaker known as the ‘Pitch Whisperer’ Find out from John why the sales people who Get To YES are those who become master storytellers with magnetic pitches.  Discover why telling the best story gets the sale, and find out how John crafts irresistible stories for his clients. 1:46 - Background on John, known as the Pitch Whisperer, and what he does. 3:56 - How John started learning about effective communication with different brands. 5:06 - Breaking from the traditional methods of approaching advertising companies by starting with stories rather than numbers. 6:50 - Analyzing approaches that do and don’t work; storytelling addressing each aspect of neurolinguistic programming  8:46 - A