Hooked On Startups

Stuck at early stages of growth and struggling to build sales ? In this episode I talk to Alison Arnoff - founder of Unfair Advantage Consulting where she helps tech companies find their unique, unfair advantage to scale their business.  Find out about the typical problems tech startups face and how to solve them. Get the inside track on what makes a company investible to VCs. 1:20 - Introducing Alison and some background on what she does.   2:55 - Alison’s perspective on sales ability in startups.   3:44 - What she normally sees in the companies that she works with.   5:12 - How many companies get stuck at early stages of growth and struggling to approach sales effectively in a startup environment.   7:14 - What Alison sees as one of the biggest, most common problems in tech startups.   8:30 - Beginning the conversation with the companies she works with.   10:47 - Balancing an incremental marketing plan with having a large enough potential market to become a successful company.   11:58 - Some typical problem