Hooked On Startups

“We’re not anti-brand, we’re not not a brand, we’re just reimagining what it means to be a brand” Following her dream to make it possible for everyone to have access to better stuff for fewer dollars, in July this year Tina Sharkey launched Brandless. Brandless wants people to live more and brand less, to tell their own stories, and to drop the false narratives sold by Madison Avenue. “We want to aspire to help people live the lives they want to live” For Tina, co-founder and CEO of the company, Brandless is about more than any individual product they sell. It is about the true democratization of goodness  Brandless promises to keep prices low by eliminating the BrandTax - the hidden costs you pay for a national brand. Its simple white labeling was designed by a team of product and marketing experts and food scientists, what Brandless co-founder and CEO Tina Sharkey calls the “white box council.” The products are tailored to the conscious urban millennial and other shoppers who are “very connected to their va