Hooked On Startups

In this episode I chat with Hillary Gadsby - an event and marketing dynamo and co-founder of The Boss Box. Hillary is also a best selling author and founder of StilettoGal.com, a multi-media company for women in business.   Check out how Hillary created the buzz for the Boss Box, overcoming the difficulties female entrepreneurs face when starting their businesses and how she found the drive to pursue her businesses and brand to create a movement rather than just a product.     1:30 - Welcoming Hillary to the show, background on her, and background her businesses and how they got started.   3:48 - Personal relationships being key to sales and business connections.   4:54 - The importance of collaboration.   6:13 - Challenges in building A Gadsby Affair, particularly without a professional mentor.   8:20 - The process to bring on partners and contractors.   9:37 - Why she didn’t have a mentor early on and how that led into her passion to mentor other women.   10:36 - The added difficulties female entrepreneurs