Been There, Done That!
10 - Quality as a Marketing Tool
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:35:32
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Sinopsis
Quality is more than just cost containment. Dennis Zink interviews Bob Theis, a SCORE mentor and quality expert, whose experience with quality standards at major corporations showed the correlation between quality, customer satisfaction and company success.
