Business For Superheroes

Vicky and Joe settle down to talk about plumbing, Joe’s magnificently bouffant lockdown hair, and the bullshit of rugged individualism. Yep: we’re talking about why you need to stop trying to be unique, and instead be uniquely valuable. It’s not as naff as it sounds: tune in to find out why this idea of “uniqueness” may be holding you back from writing your book, and what you want to focus on instead.   Key Takeaways: [5:45] Vicky and Joe have no hot water! [8:45] Vicky hears a lot of excuses as to why people haven’t written their book yet!  [12:20] There are very few idees out there that are truly ‘unique’. What makes it unique is you!  [16:45] You don’t have to be the best in order to write about your expertise. [17:00] You also don’t have to go about this journey alone!  [21:10] The bar to doing good work is so low because very few people actually do what they say they’re going to do.  [23:05] When you bring value that makes you unique.  [24:15] Vicky shares some examples of how you can stand out.  [29:10]