Inbound & Down

Check in with us all week for recaps of #INBOUND19 from our host and Creative Director, Jon Sasala. Today's On The Road episode of 'Inbound & Down' covers the official opening day of INBOUND, including the exciting sessions Jon attended and the main events of the day: keynote sessions from co-founders Brian Halligan and Dharmesh Shah. Show Notes Jon's Sessions: Marketing Then & Now: A Fireside Chatwith Kipp Bodnar (CMO, HubSpot) and Rand Fishkin (Founder, SparkToro) Discussed the evolution of marketing, and marketers today. A focus on how heavily data is relied on in marketing and how it's affecting creativity. Changes in data security are on the horizon and the industry needs to prepare for the new landscape with said changes. Examples: Chrome deleting cookies after 14 days Gmail following Outlook and disabling auto-load on images in emails Rand touched on what type of content works, and how it's ineffective to produce content for who you think your customer is. Rather, content should be produced fo