Fordham Conversations
Consumer's Negative Word of Mouth
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:30:00
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Sinopsis
Fordham Conversations Host Robin Shannon talks with Fordham Professor Dr. Mohammad Nejad. They discuss his “Negative Word-of-Mouth” Study. It looks at what can happen to a company’s profits when a dissatisfied customer begins to express that with so-called “NWOM.”
