Copywriters Podcast

One thing that’s new to you when you become a copywriter, unless you’ve owned a business, grown up in an entrepreneurial family, or been in a business-like music or acting, or professional sports -- That one new thing is risk. It’s not that risk doesn’t exist anywhere else; of course it does. It’s that there are unique kinds of risk in copywriter that will be new to you. I haven’t heard anyone else talk about this before, so I wanted to give you something you could really dig your teeth into. And that’s what we did today. So here’s why we tackled this topic. It’s because risk is here, and most people in copywriting don’t know how to deal with it in a way where they end up winning most of the time. I’d like to help change that. I put this show together to: - encourage you to take some of the risks you’ve been reluctant to take - help you start to weigh upside and downside in any risk you are considering taking - and give you a framework to look at risk, since it’s such a big part of copywriting in so many dime