Copywriters Podcast

For many copywriters, there comes a point where you know you have the basics covered. It’s always good to review them regularly, but what you’re looking for really is an edge here and an edge there. Stuff that gives you an advantage when you use it. These aren’t always big things. Sometimes a strategic word or phrase can give you a bump in conversion or average order value, all by itself. I’m not recommending you depend on these little things to make a big difference for you, without also covering the basics, like good headlines, stories, hooks, offers and things like that. But experienced people know: Sometimes to get a prospect off the fence and into the “customer” column, all it takes is one or two emotion-charged moments during the course of otherwise very good copy. We’ve got a grab-bag of stuff for you today. The main thing they have in common is they are all designed to keep your prospect’s curiosity and engagement high, from the first word of your copy to your final call to action. I call our first se