Copywriters Podcast

Today we’re going to take a deep dive into neuroscience, which is basically the study of how the brain works. Now, deep breath. This is not a med school class. In fact, to the great disappointment of my mother, I never went to med school, and I never will. Sorry, Mom. No, this is about how the brain works when you’re reading the written word. It’s very specific and it applies to how people take in, and accept or reject, what you’ve written. So it’s narrowly focused, and great for copywriters. It’s from a book called “Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence,” by Lisa Cron. She really knows her stuff when it comes to stories. She’s worked with major publishers and movie studios. Plus, she teaches at UCLA Extension in the Writer’s Program. Again, what she says for novelists and screenwriters is also hugely important for copywriters. Because as writers, we all face the same problems — how to get people to start reading, keep reading, and buy into wh