Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

Today I'm joined by Author and business columnist, Steve Martin. Steve is a visiting professor of behavioural science at Columbia University’s Graduate School of Business and is the CEO of INFLUENCE AT WORK (UK).He co-authored (with Dr. Robert Cialdini and Dr. Noah Goldstein) the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 secrets from the science of persuasion which has sold one million copies and been translated into 27 languages. Yes! was nominated for the Royal Society annual prize for science writing and was listed on the Harvard Business Review’s prestigious ‘Breakthrough Ideas for Business’ list.Steve speaks, advises and leads workshops on the science of influence and persuasion and its application to businesses and public policy.A regular media commentator Steve’s work appears in the business and national press including The Times, Daily Telegraph, Guardian, Financial Times, Time and the Wall Street Journal as well as TV and Radio.His Persuasion column i