Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardour into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: ·         MeUndies, the subscription company that’s revolutionizing underwear·         HeadCount, the nonprofit that registers voters at music concerts·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers·         Hagerty, the classic-car insurance provider with over 600,000 pr