Forbes Under 30

Michael Shoretz, founder and CEO of Enlightened, was a personal trainer whose clients found ice cream to be the hardest craving to quit. So, enduring much trial and error, he created an ice cream that is both tasty and nutritious. Impossible? Thats up to us to judge. Hear Shoretz talk about making an indulgence less guilt-inducing and what it's like working with family. (His mom, dad and sister work with him!).