The 8bit Podcast

Depending the size of an organization, digital capabilities, like social media, are handled internally, externally or a mix of both. However, depending on how the organization "values" the discipline, the resulting "investment" (time, expertise, money) follows suit. In this episode, Phil and Jeff discuss the pros and cons of having internal digital capabilities in your organization and how to look at it from a place that values the efforts it takes to do digital well, whether internally or externally.