Copywriters Podcast

Today we return to our Old Masters series, but this one is really different. We’re going to look at some of the best specific advice from two people who weren’t copywriters. One was a teacher of writing who really had a big influence on playwrights and screenwriters. The other one didn’t even teach writing at all. At least not writing as we know it. We’ll get to these people in a minute. What they had in common was, they had mastered how to create works that really reached people emotionally in a way that most writers, including most copywriters, only have at best a vague way to do. When you apply what I learned from them to what we do, I call this “to-the-bone” copywriting. Because it reaches deeper into your prospect than even some of the most successful sales letters. And by doing so, it will make any sales letter even more successful. You’ll have to take a leap of faith and see if you don’t agree once we get knee-deep into this “to-the-bone” stuff. So when we get to the phrase “the art and science of copy