Women Who Swaay Podcast

Born in Iran and raised in Louisiana, Helya Mohammadian knew she wanted to be in fashion from the start. She studied fashion design at LSU and quickly realized that New York City was where she needed to be to pursue her dream. After working at Bergdorf Goodman and all these “crazy fashion houses,” she decided that traditional fashion was "too stuffy" and not for her. While taking a break from the industry, she had an idea for a product, that we now fondly know of as Slick Chicks and jumped back into the fashion industry - challenging tradition and the industry she grew up loving.  "I would love to see this be a product that really just changes the way women think about underwear as a whole." Her mission and passion, however, quickly evolved. Originally, Mohammadian was targeting the “athleisure” market and fulfilling more a want than a need. "I wasn't even thinking about the healthcare market when I launched this product." After receiving emails from handicapped, elderly, and otherwise-disabled women, she r