Decrypted

The Blind Spots in Facebook's Ad Machine

Informações:

Sinopsis

Facebook’s ad platform is quick to learn, easy to use and incredibly profitable. But the complex algorithms that make the ads run are still a black box for most people, and that can create problems—particularly when it comes to politics. This week on Decrypted, Bloomberg Technology’s Sarah Frier and Brad Stone  take a look at how the system works and explain why fixing issues on the platform is harder than you might think.