The Ultimate Entrepreneur

In this episode, Paul Gray interviews Jay to reveal some unconventional marketing wisdom that works to heal underperforming businesses. Jay shares the main reasons why businesses leak money and gives a crash course on how to boost your business by thinking nonlinearly. Jay talks about the benefit of referrals, a stellar reputation, and relational capital, and explains why his Strategy of Preeminence is still more relevant than ever. He also reveals the three advanced ways to grow a business and what to measure to assess impact and performance. You’ll hear Jay talk about risk and yield in the life of an entrepreneur, and how to think about the holistic balance of everything personally and in business. Tune in to hear Jay share collaboration and leveraging strategies — and learn how to become compatible instead of competing with others in your industry. 00:00 – 08:30 – The primary reasons for business underperformance and how to boost it, Jay’s experience and background, the geometry of business, and thinking