Sticker Stories Podcast

In early 2020, Jasmin Foster started Be Rooted, an inclusively designed stationery company so women of color could see themselves in a place they hadn't been traditionally. Weaving her own culture into every design and message, Jasmin and Be Rooted inspire their customers to explore their inner muse and celebrate self. In this conversation, Jasmin shares how her idea went from a home business to Target store shelves nationwide, all in the space of a year. Her story is an incredible story of growth and marketing during a global pandemic, and she talks about how she's managing the future of her brand.