Lane9 - Athletics, Beyond The Sport
What do track & field's sponsors aim to get from their sponsorships?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:15:57
- Mas informaciones
Informações:
Sinopsis
Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?
