Copywriters Podcast

Today we’re back at it in the Old Masters Series. We’re going to talk about how to make a fortune during a recession. Now a lot of people think now is the worst time to make a lot of money, but it all depends on your perspective. People who are good at spotting opportunities learn how to adjust the way they look at things depending upon the environment. When the storm clouds of recession and depression show up, they use it to their advantage. Not to take advantage of helpless people, but to recognize the opportunities in the changed circumstances. Bill Benton was such a man. He was 30 years old when the Great Depression hit in 1929, but he didn’t let that get in his way of becoming a millionaire by age 35. He saved companies with his unique ad strategies. And he even bought one for peanuts that later was earning him $2 million a year. Now let’s talk about you. Times are tough and you have to make a choice — do you want to go along with the doom and gloom thinking of the naysayers, or see this as a legitimate