The Entrepreneurial You

Eric is the CEO and co-founder of Open Influence and a key authority in the influencer marketing space. Eric is a Forbes 30 Under 30 recipient and his company has been recognized as one of Inc’s 5000 list of Fastest Growing Companies in America for two years in a row (2018 & 2019). His company’s clients include Disney, Google, Amazon, Facebook, Intuit, SoFi, Unilever, P&G, Coca-Cola, Pepsi, L’Oreal, and Under Armour just to name a few.    Show Notes “Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing!” - Emily Warna   There is a line from a very popular Jamaica artiste that says, “dweet fi di love, mi nuh dweet fi di likes.” This is talking about popularity on social media. Sadly, many people are misguided into thinking that likes and followers on social media is an end-all and be all.    This week, The Entrepreneurial You podcast invites Eric Dahan to share on “Influencer Marketin