The Indian Startup Show

Today I speak to Anirudh Narayan author of an amazing new book called Scale Smart: How To Get Your First 1,000 Customers in India. Scale Smart is an actionable guide to start and scale a startup in India., So in this podcast, we talk about great digital marketing strategies - Facebook, Youtube, Whatsapp, email marketing, etc you can use today to get your startup off the ground. We also talk about his time at Shutterstock with a 250K budget to life as a digital nomad in South America and much more! In this conversation we talk about: Examples of Indian focussed growth stories When should you start the growth hacking process? Product market fit. Focus on consistency, not virality It's your responsibility to build a community and not sell Get smarter using Facebook Life in the US and South America Example growth hacks and experiments at Shutterstock. Email marketing edge case examples. Build relationships offline Youtube marketing examples - create primary, secondary, tertiary content vidIQ is the tool that he