The Indian Startup Show

'It was his birthday & I thought of customising a shoe and gifting it to him on his birthday' And so Toesmith was born! and they haven't looked back . I speak to Aayush Jindal Co-founder of Toesmith , India’s first tech-driven footwear brand, offering customisation of shoes . In this episode he talks how the 3d customisation works. Talks about customer research , pitching his parents the prototype , how they target customers via Facebook and Instagram, how many orders that get a day, quitting the corporate life, how they plan to scale the operation and finally he gives advice on building an e-commerce business & brand in India. In this conversation we also talk about: Pricing strategies that don't pinch! Getting great feedback & design from a tattoo artist Walking away from nice job at Bain How they deal with copyright issues Thoughts on the offline / retail market. Is it pressure off or pressure on? Launching internationally & scaling Experiencing failure on his previous start-up Getting