The Indian Startup Show

Charanjeev Singh aka CJ aka The Flying Sikh is back on the show! I spoke to CJ on the show 5 years ago  and he is still going strong.  In fact they are now launching in Thailand, Malaysia, Australia and Singapore.  He talks about acquiring 10% Sikh grooming market just through word of mouth. Talks about Product development life cycle and why the weather plays a big role. He talks about building a community centric brand. Talks about product failures Talks about the importance of Sikh culture in 2020. Why the indian hipster phase has died. Launching a streetwear brand. Shopping card abandon rates.  And finally he talks about creating the world's first beard deodorant and much more.in this conversation we also talk about:Not burning money on marketingThe good & bad of CovidWhy it takes 8/9 months to launch a product.Demonetization & implementing GST issuesNew thoughts on entrepreneurshipBeing patientGoing offlineWould  he change anythingBeing the 'GQ' for SikhsWhy beard textures are different around the