The Ultimate Entrepreneur

Craig Simpson, the founder of Simpson Direct and a direct mail marketing consultant and coach, knows the value of tangible marketing. Simpson Direct has mailed more than 300,000,000 sales pieces, used thousands of mailing lists, and sold hundreds of thousands of products, courses, services, and newsletters. In this talk, Craig breaks down exactly how his company continues to maximize marketing dollars and increase profits for their clients. In this episode, Craig will explain who does well with direct mail, how, and why it’s so effective in our digital age. You’ll also learn the numbers - the response rates, cost ranges, yield, and impact - and learn how great copy changes the game. Craig and I take it one step further and explore the value of deeper connection and relationship-building, and we lament the fact that many entrepreneurs have become short-sighted in the way they conduct business with their most valuable connections. Listen in to learn how you can leverage direct mail in your business - and learn