The Ultimate Entrepreneur

In this episode, Jay interviews Nir Eyal, a writer, consultant, and expert on the intersection between psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, "The Prophet of Habit-Forming Technology," and today he discusses the formation of habits both in your life and the life of your clients. Nir will unveil his proprietary “Hook Model” so you can implement it in your own business if you need to encourage a habit that’ll stick. He’ll explain why certain digital products have “stored value” while others don’t, and will lead you through the customer journey using his “Hook Formula”. If you thought focus was the opposite of distraction, you were wrong. Listen in as Nir reveals his four-part blueprint for becoming indistractable – and finally get traction in a way you’ve never experienced before.2:00 – 8:00 - Introducing Nir, what he does, what it means to be a behavioral designer who knows how to design habits, and why and for whom he wrote his two books. 8:00 – 14:00 - Nir’s “Hook Mode