Copywriters Podcast

There’s nothing quite like watching little kids staring at wrapped-up presents under the Christmas tree. They’re so excited. They know they’re supposed to wait until Christmas to open the presents, but their curiosity about what’s inside the packages is driving them crazy! Same thing, actually, with a good curiosity headline. This kind of headline gives your prospect just enough information to keep them reading. The curiosity is like the itch that can’t be scratched any other way… than by reading your copy all the way through . Your prospect is propelled by curiosity. A quick note: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Now… curiosity headli