Copywriters Podcast

In the late 1970s, famous copywriter Joe Karbo rocked the direct marketing world with his full-page newspaper ads. The headline was: “The Lazy Man’s Way To Riches.” Many people thought this was revolutionary. But actually, he wasn’t onto a new concept. You see, people had already been appealing to prospects’ laziness for decades. For example, in 1923, the legendary dancer and dance instructor Arthur Murray ran an ad in Popular Science magazine with this headline: “See How Easily You Can Learn To Dance This New Way.” So, it’s a time-tested technique. But can you use laziness headlines yourself? Absolutely! Even If your prospects are the hardest-working people on planet Earth, they’ll be more inclined to order your product when you use a laziness headline in the right way. We’ve got a lot to cover so you’ll really understand this and know how to do it. And we’ll have some fun along the way. First, though, fair warning: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of t