Copywriters Podcast

Special Episode with copywriting legend John Carlton, on the topic of "Copywriting Is a Team Sport" Key takeaways: - Beginning and intermediate copywriters need mentors and critiques on their work. But, surprisingly, so do A-Listers and super-successful entrepreneurs. A different kind of support -- but, what's similar, is, they need to hear the truth about their work and their businesses from supportive, experienced people who aren't afraid to point out flaws and missing pieces. - Dan Kennedy on how to decide what creativity fits and what should be cut from your copy: "Does it advance the sale?" - Golden advice from Gary Halbert: "When all else fails, give people what they want." - To this day, other top marketers and copywriters count on Carlton to round out their advice and presentations: Two current examples -- Dan Kennedy at Cleveland event, Clayton Makepeace at online Mastermind. - The Mastermind process, first described by Napoleon Hill in "Think and Grow Rich," is uniquely valuable for writers and bus