Copywriters Podcast

This episode covers eight reasons people buy. You’ll get an example with the same product so you can see how to apply any one of these reasons in your own copy. When I first started writing copy, I was overwhelmed with all the differences from what I had known and done before. As a journalist, there was a certain set of rules and a format to follow. Copy seemed to turn everything on its head. I was trained as an old-school journalist. Back in the day, journalists were supposed to be objective, keep themselves out of what they wrote, and give equal weight to “both sides of the story.” Of course that was a goal more than a reality. After all, some stories have more than two sides to them. But most of us really strived to be objective, impartial, and fair. I know I did. I wasn’t entirely happy with that model, because I liked to get behind things I believed in, and writing copy gave me a way to do that. One of my biggest questions when I got started was, “How to you get people to buy things?” It took me many ye