Copywriters Podcast

One of the biggest keys to improving conversions with your copy is getting inside your prospect’s head. This episode reveals proven methods to do so. When I held my Breakthrough Copywriting Seminar in 2005, one of my special guests had everyone there on the edge of their seats. It was Brian Keith Voiles. He told us how he got into his prospect’s heads. I was stunned myself by the thoroughness of what Brian told us. He said he imagined his prospect (let’s say it was a male) at the start of his day. What did he have for breakfast? What was the conversation he had with his family around the breakfast table? Then Brian walked us through the whole day, hour-by-hour. Remember, this was all in Brian’s imagination! By the time he got to the end of his prospect’s day, it was clear that Brian knew this person pretty well! Now I don’t think Brian was holding back one bit. But I do think that there were some steps for him that were so automatic – or so “already built in” based on his years of experience and writing of mu