Copywriters Podcast

Some copy ideas change history. They're called "Big Ideas," and that's what today's show is about. He and his team pretty much redefined the music industry, the face of personal computing, and the way we use our phones. I'm talking about Steve Jobs, of course. In 2009, Fortune magazine said, "the past decade in business belongs to Jobs." In 2017, Recode, a tech website, said, "No single device will have as much impact as the iPhone in the next 10 years." But I don't want to talk about technology or business right now. I want to talk about creativity, and not just any kind of creativity. I want to talk about that holy grail of product design and marketing and also copywriting, called the Big Idea. Steve Jobs came up with a few Big Ideas that pretty much changed the course of history on planet Earth. Forever. Here's what Karen Blumenthal, a Wall Street Journal reporter and author of "Steve Jobs: The Man Who Thought Different," wrote about him in her book: "Jobs attributed at least some of the success to the co