Copywriters Podcast

How do you create a Big Idea? Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on? That means you've got to come up with some good ideas first- You don't necessarily need 100, but "you've got to turn over a lot of rocks" to find what you're looking for. - The key thing is going through the process of coming up with great ideas, not skipping steps, not rushing. And not stopping just because you've come up with one. Or two. Or three. This involves research. A lot of it. First, within your field – about the product, competitor's products and marketing, customer comments on Amazon and other online review sites. Napoleon Hill – synthetic creativity vs. original creativity. Synthetic OK. Then there's research outside of your field. Sometimes related, sometimes totally off the wall.- For example, these factoids from July-August 2017 Playboy magazine: According to a survey, 28% of Millennials say having sex with a new person is a good way to figure o