Copywriters Podcast

You can improve the persuasiveness of your copy by using hypnotic language. This episode shows you how. About 10 years ago, I took a series of seminars on how to sell from the platform when you're giving a speech. The teacher was good… really good. I decided to try to figure out why he was so good. I asked him, "It sounds to me like you're taking a sales letter and making it horizontal – that is, turning the script of a sales letter into a speech."He agreed with me. But something was bugging me… he was doing more than just dictating sales letters. I realized he was doing something else… he was slipping in hypnotic techniques as he spoke. He certainly didn't invent these techniques, but he was using them in an expert way. Today, we're going to talk about some of those techniques, and other ones, that you can use in your copy. Warning – don't drive or operate heavy machinery. You'll probably be fine – this is not "deep trance" hypnosis. But you might find your mind goes to a different place, so above all, stay