Copywriters Podcast
Episode 045 - Increasing Perceived Value
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
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Sinopsis
Native Instruments purchase - $1200 for a hard drive filled with music software and virtual instruments. This cost me more than a lot of my guitars! I called my sales engineer at Sweetwater, Brian. What he explained to me. What I’d be able to do… what I would not have to spend… or take time learning. Suddenly, it didn’t seem that expensive. Think about what it would have cost to do that in real life. Rent Davies Symphony Hall. $2500 minimum – already more than twice what I paid for the software. And that does not include • Hiring a trumpet soloist • Hiring a woodwind ensemble, with flutes, oboes, clarinets, bassoons, saxophones, contrabassoons and bass clarinets. • Or hiring a string section, with cellos, violas and violins And that’s just for starters. Add to that the cost of professionally setting up microphones and recording the instruments; then, mixing and producing the finished piece. We’re easily now between $3000 and $4000 just for 10-1/2 seconds of music. So now you can see how suddenly $1199 was no