Copywriters Podcast
Episode 051 - Dressing Up Your Offer
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
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Sinopsis
So, I recently bought a new piece of music equipment. It came with a lot of bells and whistles, including: Opening – Eqs and Compressors Supercharger GT 99 Passive EQ 149 Vari Comp 99 Enhanced EQ 149 Solid Bus Comp 99 Solid Dynamic 99 Solid EQ 99 VC 2A 99 VC 76 99 VC 160 99 Total: $991 Doesn’t include other special effects, like reverb and overdrive. Second one, passive EQ – a Manley Massive Passive sells for just over $5K. That’s what a producer is buying something to substitute for. Reviews and expert opinions – comes really close. Results: Charles, in private fb group / Alexa enhancement / comment This is important because I went through a whole review of one piece of music a few episodes ago, based on the savings from the sampled instruments. So this is a totally different side of the bonus. Again, the $1199 does not seem so expensive anymore. What did they do? Packed in multiple strings of bonuses into the offer, to enhance value in different directions at the same time. What are some different ways you