Copywriters Podcast

Featuring Joe Schriefer We’ve talked about the Big Idea on the show before, but we have a report from the field today with the best expert I know or know of on this topic, Joe Schriefer. Just on the slight chance you’ve never heard of him, Joe heads up Agora Financial in Baltimore, which consists of five publishing companies, or “imprints,” as they prefer to call them. When you put them all together, in my opinion, Agora Financial as a whole makes up the biggest, and most profitable, Big Idea production studio in the world. Joe is a humble man, so I can see you recoiling from your microphone in Baltimore, Joe, as I’m saying this. I do need to disclose that Joe is a friend and client, so you’ll understand the relationship as we continue this podcast. I have my habitual advisory, and then we’ll jump right into it. Here’s the advisory: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’r