Copywriters Podcast

My girlfriend has a dog named Sheila, and Sheila’s an Australian Shepherd. Now, Australian Shepherds are working dogs and they always seem to need to have a job to do. Last Tuesday, Deb was sitting down to write some copy on her computer and she told me that Sheila was guarding the door for her. I thought that was interesting. Sheila didn’t know what to do, but she figured out Deb didn’t want to be disturbed. So, Sheila gave herself the job of guarding the door. Smart dog! OK, I’m telling that story to give a shout-out to Sheila. But also to show you something that today’s show’s about: How you can get instant understanding and have people remember more of what you say by communicating in images. You may not remember the whole story I told you, but I bet you understood the idea of a dog guarding the door while a writer was busy writing, and I bet you won’t have a hard time remember it. Why? Because those words, “Sheila was guarding the door for her,” creates a clear, simple imagine in your mind. Dog, door, w