Copywriters Podcast

Surprise is the “magic excitement dust” of entertainment - Music “High Time,” Grateful Dead. Circa 1970. Very touching country-rock kind of song about a misunderstanding that ended a relationship, and all the self-doubt that followed. Melancholy. Goes where you wouldn’t expect: surprise. Vs. my rewrite (Corny AF) “You said goodbye and held me tight You know I found it heartwarming Yeah, sure, I’ll miss you tonight But I’ll see you in the morning.” : not that surprising Beatles – used a lot of harmonic surprises, putting in a different chord/progression than would be expected. Lennon/McCartney have more #1 hits in history 100 than anyone else. Period. - Same thing in movies, TV and fiction Car chase – A screenwriter has to review all car chases ever done before to do something different, and unexpected: surprise Ending of a thriller or a mystery – for most people, not what they expected (although very clever people can sometimes figure it out): surprise What about copywriting? We’re not looking to create en