Copywriters Podcast

A few weeks ago, we had Joe Schriefer on the podcast in a special “Reports from the Field” episode. Joe said something that changed my life, and I’ve been thinking about ever since. As you may remember, Joe heads up Agora Financial, and he was one of the key players in growing it from $25 million a year to $250 million a year. The show as about how to scale up a business dramatically the way Joe has. What Joe said that kept ringing in my mind was: To grow a business big, think like the business is small. In other words, don’t get grandiose. Just do the normal things you do, but do them increasingly better. Don’t get private jets and a yacht. You would think a quarter-billion-dollar business should have a private plane, right. But that’s not how they do things. And that’s important. So it got me to thinking. There are so many people urging others to “think big.” And so many people who have these wild-ass plans that almost always disintegrate into dust. Why is that? What are those people misinformed about? And