Copywriters Podcast

A friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it take for a copywriter to go from “good” to great? And what I do work on with people when I coach them. Six things I’ve found… We’ll talk about the first three in today’s show. Warning Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. The Big Three When I start working with a copywriter, 3 questions 1 What do you want? 2 How are you gonna get it? 3 What’s standing in the way? Coaching is based on the answers to these three questions. First two – different for every copywriter. Third one – nearly always, there are s