Copywriters Podcast

We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We got a lot of response and appreciative comments on that show. Joshua also shared his empathy-map process, which gets the copywriter very much in tune with the prospect’s thinking and feeling. Something all copywriters need to do, but, sad to say, not all actually do. Today, Joshua’s going to talk about something completely different. Something that should make him the envy of every freelancer listening to today’s show: How he closes 80% of the prospects he talks to. I’m really excited to hear what he has to say. But everyone should also be excited, as I remind you, that… -- Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health