Copywriters Podcast

What a songwriting teacher says about how much writers hate to rewrite. It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it to the next level in their writing and in their career. We’re going to fix that today! -- Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. -- - The two seemingly opposite puzzle pieces of putting together a magical story for your copy. When creativity meets implementation. Why they are like oil and water — they don’t mix, but most cars need both in order to operate. - What usually happens when a writer sits down to write a sales story for copy. Why faster is