Copywriters Podcast

Brian Cassingena helps businesses build out their customer acquisition funnels to create major breakthroughs in their sales and profits. He is a former Mindvalley chief copywriter. Brian’s responsible for at last count more than $4 million in revenue coming directly from his copy over the last 3 years. Last year, more than $1.3 million, just for Mindvalley alone. Brian has rolled out more than 20 major funnels, and some of these are making 6 or 7 figures per year on autopilot. Today, Brian’s going to share some of his MindValley funnel secrets with us. 1. To start with, could you give us a quick summary of who MindValley is, when you worked for them, and what you did for them? 2. Now, before we get into your MindValley funnel secrets, please give us a brief, basic definition of a funnel, so even the least experienced listener will understand what we’re going to be talking about. 3. What was your best-performing funnel for MindValley? Could you walk us through the pieces/steps? 4. The most successful people g