Copywriters Podcast

What I didn’t start learning about people until I was 40. Warning Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What “human nature” means How understanding it at the behavioral level makes a difference when you’re writing copy… and you need to get specific behaviors from people reading your copy What happens when you live in an idealized world (read: “should”) about people and how they behave… and how that affects your copy (you’re screwed, your copy’s screwed) Four surprising things about human nature I learned only in copywriting • What people are really more concerned about, as opposed to what they’re “supposed to be” concerned about… • Wh